CONNECTING NEWS WITH A MOBILE GENERATION

A new mobile news app designed to create greater engagement

Task

We were briefed to come up with a concept that could be used by both traditional news organizations and newer digital services to connect with younger consumers who spend more time on mobiles than tablets or traditional PCs. The requirement was to create something that could compete with mainstream apps that usually get this audience’s attention, while at the same time being capable of delivering topical news stories.

Role

Creating something that hasn’t existed before is an exciting challenge and one that we relish at Fathom. This project has involved developing and researching multiple solutions until we came up with what we believe is going to be a real game changer. In developing this project our teams have worked on everything from product research and development, through to the creation of bespoke tools to run advanced semantic analysis programs.